How CMOs Are Using AI to Transform Their Strategies

Leading With Confidence CMO Series

Report by Kelsey Voss  | UPDATED: Oct 16, 2024
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Executive Summary
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Table of Contents
Executive Summary
Leading CMOs share insights on the impact of AI
EMARKETER Interviews
Sources
Media Gallery
About This Report
CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.
Topics
Senior & C-Level Executives
Artificial Intelligence (AI)
US
Table of Contents
Executive Summary
Leading CMOs share insights on the impact of AI
EMARKETER Interviews
Sources
Media Gallery

We interviewed marketing executives Brad Mehl from Boundless Markets, Alex Schultz from Meta, Michelle Taite from Mailchimp, and Ken Yanhs from Zoovu to learn how AI is reshaping the role of CMOs, their teams, and their companies. Learn about current and future use cases as well as strategies for assessing the risks and opportunities associated with adopting AI tools.

Key Question: How can CMOs and their teams confidently implement and use AI to transform their marketing strategies?

Extent to Which Marketing Executives Worldwide Are Using Generative AI (GenAI) for Marketing Activities, July 2024 (% of respondents)
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Key Stat: In July 2024, 65% of marketing leaders were using generative AI (genAI) for marketing but hadn’t fully implemented it.

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    Table of Contents

    1. Executive Summary
    2. Leading CMOs share insights on the impact of AI
    1. EMARKETER Interviews
    2. Sources
    1. Media Gallery

    Charts in This Report

    Extent to Which Marketing Executives Worldwide Are Using Generative AI (GenAI) for Marketing Activities, July 2024 (% of respondents)Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)
    AI Technologies That Will Significantly Impact How Customer Experience Professionals Worldwide Engage Customers, April 2024 (% of respondents)Top Concerns About the Use of Generative AI According to Marketing Executives Worldwide, July 2024 (% of respondents)
    Attitudes Toward Generative AI Among CMOs Worldwide, 2023 & 2024 (% of respondents)

    Interviewed for This Report

    Brad Mehl
    Boundless Markets
    Fractional CMO
    Interviewed July 30, 2024
    Alex Schultz
    Meta
    CMO and Vice President, Analytics
    Interviewed September 9, 2024
    Michelle Taite
    Mailchimp
    CMO
    Interviewed June 18, 2024
    Ken Yanhs
    Zoovu
    CMO
    Interviewed August 1, 2024

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    First Published on Oct 15, 2024

    authors

    Kelsey Voss

    Contributors

    Jasmine Enberg
    Vice President and Principal Analyst
    Vladimir de Leon
    Chart Editor
    Chris Keating
    Director, Research
    Kyndall Krist
    Senior Copy Editor
    Heather Sprung
    Senior Editor
    Tracy Tang
    Senior Researcher
    Emman Velasco
    Chart Editor

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