The news: Instagram has launched "Trial Reels," allowing creators to test new content formats exclusively with nonfollowers before deciding whether to share them with their main audience.
How it works:
Why it matters: The platform is addressing key creator concerns while positioning itself against competitors.
Zooming out: Instagram is trying to capture market share from TikTok, which faces a looming US ban, by adding new features like Spotify integration and resetting content recommendations.
Our take: Trial Reels represents Meta's effort to compete with TikTok by addressing creator anxieties about experimentation and performance.
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