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Instagram announces feature to change content recommendation algorithms

The news: Instagram is testing a way for users to reset their content recommendations feeds.

  • The feature, which Meta says will roll out globally “soon,” clears personalized algorithms across Feeds, Explore, and Reels pages. The reset can’t be undone.
  • It’s unlikely that clearing the algorithm data will remove information that Meta uses to provide personalized ads since current policies allow the company to retain user data until it’s “no longer needed.”