The trend: More US consumers plan to do at least some of their holiday shopping in-store this year. Almost two-thirds (63%) plan to shop in person this year, up from last year’s 58%, per JLL’s Retail Holiday Survey 2022.
The return of brick-and-mortar: Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits. As inflation causes more consumers to be pickier about where and how they spend, it’s no surprise that many are opting to shop in-person to inspect items firsthand and avoid potentially costly shipping and returns fees.
The big takeaway: While brick-and-mortar remains as important a channel as ever, retailers shouldn’t discount ecommerce’s importance. We expect ecommerce sales growth to outpace brick-and-mortar this holiday season as shoppers take advantage of extended Black Friday sales and other discounts across a longer shopping period.
Go further: Check out our US Holiday Shopping forecast for more insights.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.