US Holiday Shopping 2022

Amazon’s October Event Kicks Off Early Shopping and Bolsters Holiday Season Forecast

Executive Summary

The 2022 holiday season is shaping up better than the negative headlines would seem to dictate, as consumer spending remains strong at brick-and-mortar and shows renewed vigor in the ecommerce channel. But elevated supply chain and shipping challenges, inventory markdowns, and marketing costs will strain retailers to deliver profits.

WHAT’S IN THIS REPORT? Our forecast for US holiday season spending for retail, ecommerce, and key shopping days, plus analysis of category and retailer expectations.

KEY STAT: Cyber Monday and Black Friday will approach $12 billion and $10 billion in ecommerce sales, respectively, to rank as the top online spending days of the 2022 holiday season—despite low single-digit growth rates.

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    Table of Contents

    1. Executive Summary
    2. Key Takeaways
    3. Holiday 2022 Outlook
    4. Key Shopping Days and Consumer Behaviors
    1. Disruptive Forces Dictate Consumer Spending Outlook
    2. Winners and Losers: Product Categories and Retailers
    3. Holiday Digital Marketing Strategies for Success
    4. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Nikki Baird
    Vice President, Strategy
    Interviewed September 28, 2022
    Thomas Borders
    Inmar Intelligence
    Vice President and General Manager, Product Lifecycle Cloud
    Interviewed September 14, 2022
    Satish Jindel
    Interviewed September 27, 2022
    Kiri Masters
    Bobsled Marketing
    Interviewed September 23, 2022

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    Andrew Lipsman


    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Caroline Fulford
    Senior Researcher
    Brian Lau
    Forecasting Analyst
    Wendy Louie-Lam
    Senior Forecasting Analyst

    "Behind the Numbers" Podcast