How Google’s search ad prices have risen across retail categories

Article by Sara Lebow  | Nov 16, 2021
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How Google’s search ad prices have risen across retail categories
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Topics
Paid Search
Retail Performance Metrics
Cost per Click (CPC)
United States

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Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021. Beauty saw the fastest growth in CPCs, at 41% year over year, while home and garden and pet supplies faced the next highest rates, at 33% and 27% over Q3 2020, respectively.

US Google Paid Search Growth Metrics: Cost Per Click (CPC), by Retail Product Category, Q3 2021 (% change vs. prior year)
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