Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social issues, such as discrimination, poverty, and climate change.
In a January 2021 poll, market research company Opinion Box found that internet users in Brazil ages 16 and older believed that brands should support social causes like combating hunger and poverty (58%), sustainability (53%), fighting against violence against women (51%), and racial equality (49%).