Generative AI adoption climbed faster than smartphones, tablets

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Key stat: Generative AI adoption will climb to 77.8 million users in the two years following the November 2022 release of ChatGPT, more than doubling the adoption rate of both tablets and smartphones, according to our forecast.

Beyond the chart:

• The adoption cost of generative AI like ChatGPT is low because there’s no hardware required to try out the tech. People already own the smartphones, tablets, and desktops needed to experiment with generative AI.
• Generative AI is still a novelty to many because it’s so young, but 73% of marketing executives report their companies use it, according to a March 2023 survey by Botco.ai.
• Expect generative AI user growth to slow after an unsustainably fast start, but generative AI use will still persist, led by millennials and Gen Z, per our forecast.

Use this chart:

• Plan generative AI strategy for the next few years.
• Compare current tech trends to past examples.

More like this:

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• Vast majority of US ad agency jobs are safe from generative AI
• 4 analyst suggestions for content marketers using generative AI
• How AI transforms the customer journey at each stage

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