Paid search marketers are bullish on the future of chat-based search ads

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Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.

Beyond the chart:

• Both Google and Microsoft are experimenting with integrating ads into their respective chatbot experiences.
• Google’s CEO Sundar Pichai called the company’s Search Generative Experience (SGE) “a clear quality win,” but search experts still aren’t sold on SGE’s effectiveness.
• Chat-based search could provide users with more conversational, personalized search results. However, there are concerns around misinformation, a cluttered interface, and regulatory risks, according to our ChatGPT and Generative AI in Search report.

Use this chart:

• Understand industry attitudes around chat-based search ads.
• Justify exploration of chat-based search experiences like SGE.

More like this:

• Google is fixing its AI-driven search experience, but experts say it needs to do more
• 5 charts showing how marketers are thinking about generative AI now that the hype has faded
• Answering marketers’ biggest questions about social search
• The huge surge of new generative AI users will slow

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Methodology: Data is from the July 2023 NP Digital report titled "Paid Media Fast Forward." 1,000 US paid search marketers were surveyed online during April 2023.