Paid search marketers are bullish on the future of chat-based search ads

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Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.

Beyond the chart:

Use this chart:

  • Understand industry attitudes around chat-based search ads.
  • Justify exploration of chat-based search experiences like SGE.

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Methodology: Data is from the July 2023 NP Digital report titled "Paid Media Fast Forward." 1,000 US paid search marketers were surveyed online during April 2023.

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