Paid search marketers are bullish on the future of chat-based search ads

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.

Beyond the chart:

Use this chart:

  • Understand industry attitudes around chat-based search ads.
  • Justify exploration of chat-based search experiences like SGE.

More like this:

More Chart of the Day:

 

Methodology: Data is from the July 2023 NP Digital report titled "Paid Media Fast Forward." 1,000 US paid search marketers were surveyed online during April 2023.