Chat-based search could provide users with more conversational, personalized search results. However, there are concerns around misinformation, a cluttered interface, and regulatory risks, according to our ChatGPT and Generative AI in Search report.
Use this chart:
Understand industry attitudes around chat-based search ads.
Justify exploration of chat-based search experiences like SGE.
Methodology: Data is from the July 2023 NP Digital report titled "Paid Media Fast Forward." 1,000 US paid search marketers were surveyed online during April 2023.