Here’s case studies showing how GenAI is changing the buyer’s life cycle, both customer facing and behind the scenes:
Boost brand awareness
Marketing firm BrandMuscle works with companies including Bobcat and Allstate to create AI-generated content without human input while ensuring brand compliance and voice. Collateral includes text-based content, visual ads, and real-time digital media optimization based on third-party data such as weather.
Accelerate conversion rates
Tapestry (parent company of Coach, Kate Spade, Stuart Weitzman, etc.), uses Persado’s Dynamic Motivation solution to generate words and phrases based on a buyer’s browsing behavior, preferences, and other factors in real time during the cart and checkout experience. These GenAI-driven personalized paths can reduce cart abandonment and deliver a 3% to 5% increase in ecommerce revenues.
Improve retention rates
Arm Holdings applied Acrolinx to refresh its outdated and dense technical manuals with AI and NLP. Among the benefits: There was no guidance on how to present code in manuals—which can be up to 6,000 pages long. Now Arm’s 70+ technical writers publish manuals in multiple languages that are easy to read, consistent in style and tone, and SEO optimized—resulting in improved customer self-service.