Smartphones will continue to gain ground as digital sales shift away from computers and tablets. In 2027, mcommerce (sales made on smartphones, tablets, and other mobile devices) will near the tipping point of half of ecommerce sales.
Online sales growth will be driven by smartphones.
- Ecommerce is becoming mobile-first. Mcommerce will account for 43.2% of US ecommerce sales in 2023 and will just fall short of the 50% milestone in 2027. Smartphone sales already account for close to 90% of mcommerce sales and will grow by 16.7% in 2023, while tablet and other mobile sales are shrinking.