Gen Z, millennials drive Facebook’s drop

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Our latest Facebook forecast shows that its monthly user base in the US will plateau, rather than grow as previously expected. Following a peak of 179.7 million last year, the base will lose 2.1 million users by the end of 2024 and hold steady at 177.6 million through 2026.

Beyond the chart: Young people are driving the decline. This year, 1.6 million 18- to 24-year-olds in the US will stop using Facebook, a steeper drop than previously forecast. Meanwhile, the number of millennial users—those ages 26 to 41—will dip by 2.1%, marking the first-ever millennial loss for the app.

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