Social Media Update Q2 2022

Musk Takes on Twitter, TikTok Gets Hotter, and Meta Loses Sandberg

Report by Jasmine Enberg  | Jun 30, 2022
Download
Report
The One-Pager
Share
Table of Contents
Executive Summary
Meta: Sandberg Says Goodbye amid Slowing Revenue Growth
Facebook: Fewer New Product Launches as Priorities Shift
Instagram: Reels Are Getting Longer, and Creators Get Nonfungible Tokens (NFTs)
Twitter: A Potential Musk Takeover, 3D Ads, and Product Drops
TikTok: The App Rolls Out the Red Carpet for Advertisers
Snapchat: Snap Inc. Bets Big(ger) on AR as It Issues Profit Warning
Read Next
Sources
Media Gallery
About This Report
In this report, we look at the most important updates among the leading social platforms in Q2 and how those changes will impact marketers.
Topics
Social Media Usage
Social Media Marketing
Worldwide
Table of Contents
Executive Summary
Meta: Sandberg Says Goodbye amid Slowing Revenue Growth
Facebook: Fewer New Product Launches as Priorities Shift
Instagram: Reels Are Getting Longer, and Creators Get Nonfungible Tokens (NFTs)
Twitter: A Potential Musk Takeover, 3D Ads, and Product Drops
TikTok: The App Rolls Out the Red Carpet for Advertisers
Snapchat: Snap Inc. Bets Big(ger) on AR as It Issues Profit Warning
Read Next
Sources
Media Gallery

Executive Summary

This is the latest installment in an ongoing series of updates for the major social media platforms. The goal of each report is to provide a summary of key developments and their implications for marketers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How will Sheryl Sandberg’s departure from Meta and Elon Musk’s potential acquisition of Twitter impact the companies?
  2. How can marketers take advantage of TikTok’s new ad formats and measurement capabilities?
  3. What does Snap Inc.’s profit warning to investors and increasing focus on augmented reality (AR) commerce mean for marketers?

WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, and Twitter during Q2 2022 and how brands and marketers can navigate those changes.

Ad Revenues of Select Social Media Platforms Worldwide, 2022 (billions)
E-Mail ChartDownload

KEY STAT: TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

2charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Meta: Sandberg Says Goodbye amid Slowing Revenue Growth
  3. Facebook: Fewer New Product Launches as Priorities Shift
  4. Instagram: Reels Are Getting Longer, and Creators Get Nonfungible Tokens (NFTs)
  1. Twitter: A Potential Musk Takeover, 3D Ads, and Product Drops
  2. TikTok: The App Rolls Out the Red Carpet for Advertisers
  3. Snapchat: Snap Inc. Bets Big(ger) on AR as It Issues Profit Warning
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Ad Revenues of Select Social Media Platforms Worldwide, 2022 (billions)US TikTok Net Ad Revenues, 2021-2024 (billions, % change, and % of digital ad spending)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Jasmine Enberg