In-feed ads and Stories reel in revenues at Instagram

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US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021. These formats generated the bulk of the social platform’s $26.46 billion in US ad revenues last year, helping Instagram overtake its sister app Facebook by this measure.