The news: ESPN sees the fractured sports livestreaming landscape and wants to offer a solution. The Disney-owned sports broadcaster has reportedly reached out to competitors and sports leagues to create a sports streaming hub that directs users to the services where games are broadcast, CNBC reports.
- The proposed hub is far from set in stone, but one proposed model would grant ESPN a cut of revenue for every user that signs up for a competing service via its hub. If users are already subscribed, ESPN will simply ferry them along.
A self-made problem: As streaming has risen to become the defacto entertainment medium for most consumers, so too have complaints about the miserable experience of finding out which streaming service is required to view certain content.
- In the last year, streamers have dished out billions to secure the rights to broadcast football, soccer, baseball, cricket, and more, earning valuable contracts but making the viewer experience confused and unwieldy.
- Take the NFL, for example, whose games are now split across cable, its own NFL+ streaming service, Thursday Night Football (TNF) on Amazon Prime Video, and Sunday Ticket on YouTube. It’s a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more.