The news: The National Football League is launching its own streaming service called NFL+, but its many deals with other streamers make it a complicated sell.
Creating a wedge: NFL+ is launching in a very crowded streaming market, but its large audience and cheap price could give it an edge.
But there’s a catch: Because of the NFL’s many streaming rights deals, the perks of NFL+ aren’t too clear. So what exactly do NFL+ subscribers get, you ask? Let’s take a deep breath:
For those counting, for the cheapest possible full access to all NFL broadcasts, viewers have to pay at least $519 per year for Sunday Ticket, a year of Amazon Prime, and a year of NFL+—and that’s not including whatever they pay for cable. Suddenly, that $4.99 pricing doesn’t look so cheap.
The big takeaway: Even though its viewership will be heavily fractured by its unique terms and existing streaming deals, NFL+ will attract advertiser attention thanks to the league’s proven track record on TV and the growing digital sports audience.