The news: Uber-owned alcohol delivery service Drizly has launched its own advertising network called Drizly Ads, per The Wall Street Journal.
A unique space: One of the primary drivers behind retail media’s growth are the networks’ unique first-party data sets. That information is all the more valuable given the ongoing deprecation of third-party cookies and mobile identifiers.
The big takeaway: Given retail media’s growth curve, and Drizly’s unique niche, the company’s new ad network could unlock a significant revenue channel for Uber.
Go further: Read our Retail Media Ad Spending Forecast here.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail and marketing industries. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.