Retail Media Ad Spending Forecast 2022

The Market Weathers Economic Turbulence

Executive Summary

Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.


  1. How much will US advertisers spend on retail media networks through 2024?
  2. How resistant is retail media ad spending to market turbulence and macroeconomic headwinds?
  3. Who are the top market players and what are their value propositions?

WHAT’S IN THIS REPORT? Our latest forecast and analysis of ad spending on digital retail media, including the ecommerce channel, as well as a look at how market conditions could affect this sector.

KEY STAT: In 2022, US digital retail media ad spending will reach $40.81 billion—more than triple its pre-pandemic total.

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX













Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Paul Verna


Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Peter Newman
Senior Forecasting Analyst
Amy Rotondo
Director, US Research