In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.
Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How much will US advertisers spend on retail media networks through 2024?
How resistant is retail media ad spending to market turbulence and macroeconomic headwinds?
Who are the top market players and what are their value propositions?
WHAT’S IN THIS REPORT? Our latest forecast and analysis of ad spending on digital retail media, including the ecommerce channel, as well as a look at how market conditions could affect this sector.
KEY STAT: In 2022, US digital retail media ad spending will reach $40.81 billion—more than triple its pre-pandemic total.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
10charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Key Points
A Rapidly Surging Market for US Digital Retail Media
How Could Market Conditions Affect Retail Media Networks?
Innovations in an Ever-Evolving Retail Media Market
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Importance of Select Attributes When Deciding Which Retail Media Networks to Use for Advertising According to US Consumer Goods Advertisers, Nov 2021 (scale of 1-5)
Importance of Select Attributes When Deciding Which Retail Media Networks to Use for Advertising According to US Consumer Goods Advertisers, Nov 2021 (scale of 1-5)