Digital ad spend worldwide to pass $600 billion this year

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Key stat: Digital ad spend worldwide will hit $601.84 billion this year, up 9.5% from $549.51 billion in 2022, according to our forecast.

Beyond the chart:

• Total media ad spend worldwide will hit $897.26 billion in 2023, which is up just 5.8% over last year.
• Digital ad spend is buoyed by a strong market in Asia-Pacific, even as advertising in North America and Western Europe struggles.

Use this chart:

• Budget ad spend for the next few years.
• Determine your media mix between digital and traditional.
• Compare your increase in ad spend to the global industry.

More like this:

• US ad spend increased in May, but is it a rebound?
• Checking in on ad trends: Digital ad spend downgraded again, retail media tries to keep up with Amazon
• 4 ways ecommerce executives can maximize digital dollars
• Worldwide Ad Spending Update 2023 (Insider Intelligence subscription required)

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Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.