Data Drop: 5 Charts on CTV Users by Device

Roku Leads Among Individual Brands, but Smart TVs Lead Overall

Over two-thirds of the US population are connected TV (CTV) users, and by 2028 the number of users will cross 250 million. However, the way in which all those users access CTV content varies widely. Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.

CTV usage is enormous, though user growth has slowed

More people in the US use CTVs than watch traditional TV or use social media. CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward.

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