What’s the Skinny on vMVPDs?

How Digital Pay TV Will Disrupt Cord-Cutting

Download
Share
About This Report
Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Digital pay TV accounts for a growing share of total pay TV viewers. These services reach younger viewers and have advanced data capabilities compared with traditional pay TV providers. They will also shake up linear TV subscription and advertising revenue allocations.

Key Question: Who stands out in the digital pay TV market?

Key Stat: YouTube TV and Hulu + Live TV will account for more than two-thirds of digital pay TV viewers in 2024.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

2charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Cord-cutters have won the viewership battle
  1. YouTube TV pulled ahead of the competition
  2. Sources
  1. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Ross Benes

Contributors

Zach Goldner
Forecasting Analyst
Paul Verna
Principal Analyst
Max Willens
Senior Analyst