Cyber Monday dominates the Cyber Five

Key stat: Cyber Monday will generate $13.93 billion in US ecommerce sales this year, the highest of any Cyber Five day, according to a July 2024 EMARKETER forecast.

Beyond the chart:

• US Cyber Five sales will climb to $41.43 billion this year, a 5.6% increase from 2023.
• Total holiday sales will reach $1.353 trillion in the US, with nearly a fifth (19.7%) taking place online.

Use this chart: Marketers and retailers can use this chart to strategize around Cyber Five marketing and promotions, as well as benchmark their Cyber Five sales.

Related EMARKETER reports:

• US Holiday Ecommerce Sales Benchmarks: Q4 2024 (EMARKETER subscription required)
• US Holiday Shopping 2024 (EMARKETER subscription required)

Note: EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2023.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.