There are a few ways to view the decline of the pay TV bundle. In our pay TV figures, we exclude vMVPDs, which deliver live TV over the internet. When viewed this way, pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.
In this analysis, non-pay TV households (which include cord-cutters and cord-nevers) will exceed pay TV households next year. And in 2026, non-pay TV households will outnumber pay TV households by more than 25 million households.
With these figures, pay TV households will still outnumber cord-cutter and cord-never households in 2022. But the future for pay TV subscriptions looks ominous.