This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q3: updated cord-cutting forecasts, Warner Bros. Discovery’s new approach to content, and Netflix’s dive into advertising and crackdown on password sharing.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Key events in the digital video industry based on data, trends, and business activity in Q3 2022, as well as our updated ad spending forecasts for pay TV, non-pay TV, and virtual multichannel video programming distributors (vMVPD) viewers.
KEY STAT: US pay TV will decline 7.2% this year to 66.4 million households.
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