China Digital Ad Spending 2021: Tech giants keep on cashing in

Article by Ethan Cramer-Flood  |  Apr 16, 2021

Digital Ad Spending 2021

Download the Full Collection

Our Latest Forecasts for the US, Canada, the UK, France, Germany, Latin America, and China

+ 5 more
See All

Related Charts & Analysis

A rapidly surging market for US digital retail media
Article
A rapidly surging market for US digital retail media
Spotlight: US Bank Digital Ad Spending
Report
Spotlight: US Bank Digital Ad Spending
Inflation slowed in July. That’s good news for advertisers.
Article
Inflation slowed in July. That’s good news for advertisers.
Roblox is gaining users and brand partnerships—but growing revenue would be great
Article
Roblox is gaining users and brand partnerships—but growing revenue would be great
Nielsen stays strong at upfronts, but competitors are catching up
Article
Nielsen stays strong at upfronts, but competitors are catching up
DraftKings cuts back on ads after a year of heavy spending
Article
DraftKings cuts back on ads after a year of heavy spending
Lyft launches media division in attempt to play catch-up to Uber
Article
Lyft launches media division in attempt to play catch-up to Uber
Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
Ad publishers’ $10 billion problem
Article
Ad publishers’ $10 billion problem
Google offers tool to provide more clarity on programmatic ad costs
Article
Google offers tool to provide more clarity on programmatic ad costs
Walmart's retail media network fights for hard-to-find ad dollars with new capabilities, partners
Article
Walmart's retail media network fights for hard-to-find ad dollars with new capabilities, partners
The New York Times loses ad revenue in Q2, a bad omen for digital media
Article
The New York Times loses ad revenue in Q2, a bad omen for digital media
As Oracle refines its focus, CX faces the chopping block
Article
As Oracle refines its focus, CX faces the chopping block
Why P&G cut its ad spend last quarter (it’s not as bad as you think)
Article
Why P&G cut its ad spend last quarter (it’s not as bad as you think)
Analyst Take: Even Google isn’t immune to the era of uncertainty
Article
Analyst Take: Even Google isn’t immune to the era of uncertainty

Latest Reports

The B2B CMO and Leadership Balancing Act
Report
The B2B CMO and Leadership Balancing Act
Spotlight: US Bank Digital Ad Spending
Report
Spotlight: US Bank Digital Ad Spending
The Cybersecurity Risk
Report
The Cybersecurity Risk
The Asset Management Ecosystem
Report
The Asset Management Ecosystem
US Mcommerce Forecast 2022
Report
US Mcommerce Forecast 2022
Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
US Cash-Back Credit Card Emerging Features Benchmark 2022
Report
US Cash-Back Credit Card Emerging Features Benchmark 2022
Digital Fitness Brands 2022
Report
Digital Fitness Brands 2022
Social Determinants of Health Investments
Report
Social Determinants of Health Investments
US Retail Sustainability Perceptions Benchmark 2022
Report
US Retail Sustainability Perceptions Benchmark 2022
Demographic Report: Generational Cohorts 2022
Report
Demographic Report: Generational Cohorts 2022
Digital Pharmacies 2022
Report
Digital Pharmacies 2022
Worldwide Ecommerce Forecast Update 2022
Report
Worldwide Ecommerce Forecast Update 2022
Wealth and Asset Management Faces Turmoil
Report
Wealth and Asset Management Faces Turmoil
US Retail Mobile App Features Benchmark 2022
Report
US Retail Mobile App Features Benchmark 2022

Popular on Insider Intelligence

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty
Article
Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty
The Cybersecurity Risk
Report
The Cybersecurity Risk
US Mcommerce Forecast 2022
Report
US Mcommerce Forecast 2022
Over 60% of US online shoppers start their product search on Amazon
Article
Over 60% of US online shoppers start their product search on Amazon
As Snap plans layoffs, it looks to restructure as a more diversified company
Article
As Snap plans layoffs, it looks to restructure as a more diversified company
TikTok is having trouble keeping up with its own growth
Article
TikTok is having trouble keeping up with its own growth
DraftKings cuts back on ads after a year of heavy spending
Article
DraftKings cuts back on ads after a year of heavy spending
Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
Spotlight: US Bank Digital Ad Spending
Report
Spotlight: US Bank Digital Ad Spending
Analyst Take: Inflation and UK consumer spending—what what it means for brands and retailers
Article
Analyst Take: Inflation and UK consumer spending—what what it means for brands and retailers
YouTube is still attracting new advertisers
Article
YouTube is still attracting new advertisers
Walmart+ membership needs to do more than copy Amazon to succeed
Article
Walmart+ membership needs to do more than copy Amazon to succeed
The Asset Management Ecosystem
Report
The Asset Management Ecosystem
Nielsen stays strong at upfronts, but competitors are catching up
Article
Nielsen stays strong at upfronts, but competitors are catching up
Roblox is gaining users and brand partnerships—but growing revenue would be great
Article
Roblox is gaining users and brand partnerships—but growing revenue would be great

Latest Forecasts

Digital Coupon Users, US
Forecasts
Digital Coupon Users, US
Robotic and Autonomous Systems, US
Forecasts
Robotic and Autonomous Systems, US
Smart Home, US
Forecasts
Smart Home, US
B2B Sales, US
Forecasts
B2B Sales, US
B2B Payment Transaction Value, US
Forecasts
B2B Payment Transaction Value, US
Shopify, US
Forecasts
Shopify, US
BigCommerce, US
Forecasts
BigCommerce, US
Connected Car Drivers, US
Forecasts
Connected Car Drivers, US
Apple, US
Forecasts
Apple, US
Robo-Advisor Account Holders, US
Forecasts
Robo-Advisor Account Holders, US
Robo-Advisor Account Holders, UK
Forecasts
Robo-Advisor Account Holders, UK
Robo-Advisor Account Holders, Canada
Forecasts
Robo-Advisor Account Holders, Canada
Bank Chatbot Users, US
Forecasts
Bank Chatbot Users, US
Bank Chatbot Users, Canada
Forecasts
Bank Chatbot Users, Canada
Bank Chatbot Users, UK
Forecasts
Bank Chatbot Users, UK

"Behind the Numbers" Podcast

The Daily: The social determinants of health, Amazon buys One Medical, and CVS wants Signify Health
Audio
The Daily: The social determinants of health, Amazon buys One Medical, and CVS wants Signify Health
The Daily: The most interesting thing about Amazon, Facebook leaves live shopping, and the Nike Style store
Audio
The Daily: The most interesting thing about Amazon, Facebook leaves live shopping, and the Nike ...
The Weekly Listen: The newsletter boom fades, Uber's grocery expansion, and Starbucks defies inflation
Audio
The Weekly Listen: The newsletter boom fades, Uber's grocery expansion, and Starbucks defies ...
The Daily: Why Meta's revenues shrank, BeReal's impact, and Gen Z takes over social media
Audio
The Daily: Why Meta's revenues shrank, BeReal's impact, and Gen Z takes over social media
Reimagining Retail: 4 companies defining connected fitness, and interesting acquisition possibilities
Audio
Reimagining Retail: 4 companies defining connected fitness, and interesting acquisition ...
The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers
Audio
The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart ...
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... again
Audio
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... ...
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the iPhone?
Audio
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the ...
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads best?
Audio
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads ...
Reimagining Retail: Is the retail sky falling, and how some companies will ride out this uncertainty smoothly
Audio
Reimagining Retail: Is the retail sky falling, and how some companies will ride out this uncertainty ...
The Daily: Snapchat's sales slump, how to engage Gen Z on social media, and TikTok games
Audio
The Daily: Snapchat's sales slump, how to engage Gen Z on social media, and TikTok games
The Daily: Netflix's problems, Nielsen ONE's YouTube measurement, and which streamer to say goodbye to
Audio
The Daily: Netflix's problems, Nielsen ONE's YouTube measurement, and which streamer to say goodbye ...
The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux
Audio
The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux
The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming
Audio
The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming
Reimagining Retail: TikTok shopping and the communities driving commerce
Audio
Reimagining Retail: TikTok shopping and the communities driving commerce