The march of the augmented reality shoppers

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Nearly 2 in 5 augmented reality (AR) users in the US will shop with the technology this year, for a total of 35.0 million retail AR users. That base is up 18.8% from last year and will continue to grow at double-digit rates through 2024 as shoppers make use of virtual try-on and product visualization features.

Beyond the chart: More than one-quarter of the US population will experience AR at least once per month in 2022. While retail accounts for a sizable chunk of their usage, a more popular use for AR is social media. This year, 62.6% of AR users will engage with the tech on social platforms through photo and video filters, games, and more.