People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.
3Key Questions This Report Will Answer:
What is the size and growth of the AR and VR market?
How is the AR and VR market changing?
How will retailers and social platforms capitalize on AR and VR technology?
WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.
KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.
Here’s what’s in the full report
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Global AR Product Strategy and Product Marketing Lead
Interviewed February 28, 2022
Vince Cacace
Vertebrae
Founder and CEO
Interviewed March 1, 2022
Dan Ferguson
Groove Jones
Co-Founder and Partner
Interviewed February 21, 2022
Dominique Murray
Meta Platforms
CPG and Retail Leader, Global Marketing Group
Interviewed February 18, 2022
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