US Augmented and Virtual Reality Users Forecast 2022

Social Media and Retail Continue to Drive Growth

Executive Summary

People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.

3 Key Questions This Report Will Answer:

  1. What is the size and growth of the AR and VR market?
  2. How is the AR and VR market changing?
  3. How will retailers and social platforms capitalize on AR and VR technology?

WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.

KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.

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    Table of Contents

    1. Executive Summary
    2. Key Points
    3. AR and VR Continues to Attract New Users
    1. What Is Driving AR and VR Usage?
    2. What Should Retailers and Advertisers Do Today?
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Carolina Arguelles Navas
    Snap, Inc.
    Global AR Product Strategy and Product Marketing Lead
    Interviewed February 28, 2022
    Vince Cacace
    Founder and CEO
    Interviewed March 1, 2022
    Dan Ferguson
    Groove Jones
    Co-Founder and Partner
    Interviewed February 21, 2022
    Dominique Murray
    Meta Platforms
    CPG and Retail Leader, Global Marketing Group
    Interviewed February 18, 2022

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    Peter Adrian, and Yoram Wurmser


    Jade Appel
    Associate Forecasting Analyst
    Chris Keating
    Director, Research
    Jessica Lis
    Analyst, Technology