People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.
3 Key Questions This Report Will Answer:
WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.
KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.
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