Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

In December 2021, Insider Intelligence analysts published their top five Retail Trends to Watch in 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable.

Inflation and the looming threat of a recession continue to alter consumer behavior, while retailers have struggled to stay on top of supply chain management and shifts in category spending.

In this Analyst Take, we revisit our 2022 trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Trend: Technology will drive the bridging of physical and digital retail

Several high-profile retailers have leveraged digital to drive in-store innovation in 2022.

• This summer, Nike launched a new retail concept, called Nike Style, in Seoul, South Korea, which blends digital and physical experiences to maximize engagement and foot traffic. Customers can scan QR codes to access augmented-reality content and use the on-site studio to create customized social media content.