Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement

Key stat: Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.

Beyond the chart:

• Despite its ecommerce dominance, Amazon will make up just 6.6% of US retail sales, per our forecast. Amazon’s retail share will grow to 7.0% in 2025 as more spending goes to ecommerce.
• Over the next two years, Amazon’s market share will increase in 8 out of 10 product categories, per our forecast. Those two remaining categories are home improvement (due to established home-improvement retailers) and auto (due to Tesla and Carvana).
• Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon’s 10.5%. Walmart has Amazon outpaced in digital grocery specifically, which could pose an increasing threat to Amazon as the category matures.

Use this chart:

• Demonstrate Amazon’s ecommerce dominance.
• Emphasize the power of selling and advertising on Amazon.

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