Key stat: Amazon’s website is by far the most visited ecommerce site by monthly visitors in the US, per November 2023 Similarweb data.
Beyond the chart:
Website visits don’t necessarily translate to sales. Etsy is No. 4 in terms of visits, but will account for less than 1% of total US retail ecommerce sales this year, per our November 2023 forecast.
While Amazon and Walmart are in competition for sales, Amazon has many more web visits, which is good news for its retail media business.
In fact, all retailers in the top five have sizable retail media businesses.
Super Bowl star Temu did not crack the top 10, with 92.2 million monthly visits, but it did see YoY growth of 701% in visits in 2023, according to Similarweb.