The news: Amazon is teaming up with travel site StudentUniverse to offer $25 domestic flights to members of its Prime for Young Adults program.
This marks the second-straight year of the promotion, which offers 1,000 $25 domestic flight tickets daily from December 9–13.
The strategy: Cheap airfare is one of several ways that Amazon has sought to drive consumers into its Prime ecosystem.
Our take: Amazon aims to hook younger consumers on Prime by delivering a tremendous bang for the buck. In addition to driving a significant recurring revenue stream, Prime also makes Amazon the default retailer of choice for many of those members.
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