The news: Amazon Prime Video is rolling out a generative AI-powered feature called X-Ray Recaps that will create summaries of episodes, seasons, or even portions of episodes of shows users are watching.
In a blog, Amazon touted the feature as one that increases Prime Video’s convenience and allows users to enjoy the streaming experience without the inconvenient need to rewind if they walk out of the room or leave the app if they need a refresher.
Ease of use: X-Ray Recaps add to Prime Video’s other suite of convenient X-Ray-branded features, like the ability to pause and see the names of all actors on screen. These features increase Prime’s stickiness and appeal, and could make users more likely to keep the service.