Key stat: 97% of US TikTok shoppers also shopped at Amazon in the past 12 months, according to February 2024 data from Earnest Analytics.
Beyond the chart:
Amazon Prime has far more US users than TikTok, at 181.4 million compared to 107.8 million, per our forecast.
Amazon also has the advantage in US ad revenues, which will total $41.95 billion this year compared to TikTok’s $10.42 billion, per our forecast.
But TikTok is growing faster than Amazon in both regards, and could take away some of Amazon’s retail share—if it doesn’t get banned before that can happen.
Use this chart:
Determine other platforms to reach TikTok shoppers.
Understand who TikTok Shop’s biggest audiences are.