By the numbers: Affirm’s gross merchandise volume (GMV) increased 18% year over year (YoY) to reach $4.639 billion in its fiscal Q3 (ended March 31, 2023), per its earnings release. While this is still impressive growth, it’s a major slowdown from the 73% YoY surge during the same period last year.
Digging deeper: Service and experience-related categories were a boon to volume, while “tepid consumer demand” dragged on other discretionary categories, per Affirm management.
Overall, Affirm had trouble keeping up with fiscal 2022’s rapid growth. But Linford noted that those base effects will fade by Q3 of next fiscal year.
What’s next? Affirm is restructuring its business.
Other BNPL providers, like Splitit, are also restructuring. As they regroup, they’ll have to contend with a multitude of challenges, like regulatory scrutiny and the entrance of Apple Pay Later. But Affirm’s more cautious approach should put the company in a better position to withstand those challenges and grow. We expect 88.2 million US consumers will use BNPL in 2023, up 33.9% YoY, per our forecast.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.