Beyond the chart: Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast. In about four years, 47.1% of the world will watch video content, a bump of less than 3 percentage points over 2022.
Video ad spending growth will come more from an increase in spending per viewer than in the viewership itself. This trend is reflected in overall digital ad spending, which will rise from nearly $125 per internet user this year to more than $170 each in 2026.
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