There’s been a recent effort from retailers (including Amazon, Walmart, and Macy’s) to increase livestream commerce adoption in the US.
So far, the format hasn’t taken off: An October 2022 survey by Insider Intelligence and Bizrate Insights found that only 18% of US adults had used livestream shopping. By comparison, nearly 40% of internet users in China will have made a purchase via livestream this year, according to our forecast.
But it seems retailers are living by the “if you build it, they will come” motto, hoping that by investing early in livestream shopping, they will corner the market when (if?) it does reach the mainstream US population.
4. ChatGPT could revolutionize voice commerce