The digitization of the physical store—one of retail’s next megatrends—will radically transform retailers’ ability to provide dynamic, interactive media experiences at store shelves, end caps, cooler doors, and checkout aisles.
Key Question: How should brands plan and budget for the massive in-store retail media opportunity?
KEY STAT: In-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers, per data from Placer.ai and Comscore Media Metrix Multi-Platform.
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