Some 26% of retail media decision-makers in North America say selling more D2C could limit their retail media spending, according to Skai and BWG Strategy. But retail media networks need not panic yet. Retail media ad spend will increase by 19.7% this year, and growth is accelerating, according to our forecast. Retail media presents an opportunity for D2Cs selling in digital marketplaces—one that D2Cs should not shy away from.
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