Next year, US influencer marketing spend will hit $5.89 billion, and 82.7% of marketers will use influencer marketing, according to our forecasts. While that figure is a small portion of the $75.08 billion going to social network ad spend, influencer marketing is growing at a faster rate.
Influencer marketing gives marketers a unique ability to work with creators to produce engaging, authentic, community-focused content. Here are five charts representing how the creator industry is changing.
1. Influencer marketing spend is growing faster than social ad spend