Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.
The data: 71% of US consumers begin their holiday shopping on online marketplaces, according to eBay Ads.
The takeaway: Marketplaces are important for both discovery and conversion during the holiday season. That means well-placed ads on Amazon, eBay, and other marketplaces could help drive sales.
The data: Increased searches for sweatshirts and blankets start in the first week of October and stop around the end of December, according to eBay Ads.
The takeaway: When strategizing holiday ads and deals, keep in mind when people are buying different products to maximize return.
The data: 81% of eBay consumers are likely to click on promoted listings to learn more, and 39% said ads can sway their purchasing decisions, according to eBay ads.
The takeaway: Retail media ads don’t just drive bottom-of-funnel conversions—they’re important for product discovery as well.
The data: According to eBay ads, 46% of late-in-season shoppers are hoping for last-minute deals.
The takeaway: Be thoughtful with retail media ad types. Sales ads will encourage people to buy, especially as the season wears on.
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