The news: Blue Cross Blue Shield of Massachusetts is teaming up with two primary care startups—Carbon Health and Firefly Health—to launch a virtual primary care service that will be made available to most commercial plan members at no cost starting Jan 1, 2023.
Here’s how it works: Eligible Blue Cross MA members can choose their virtual primary care provider (PCP) through either Carbon or Firefly.
The service comes with a host of benefits, namely:
It’s exclusive, and that’s a big win: Under this specific offering, Carbon and Firefly are betting that once they’re selected as a member’s PCP, they’ll capture patients for the long haul when they need more comprehensive care.
Zooming out: Virtual-first health plans are a potential win-win for the consumer and the healthcare organization for a few reasons.
That’s why prominent health insurers like UnitedHealthcare, CVS Health/Aetna, and Cigna launched virtual-first primary care plans, capitalizing on the surge of telehealth utilization during the pandemic.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.