The news: YouTube is revamping its TV app on connected TVs to integrate more third-party streaming content directly into its homepage, mirroring platforms like Apple TV+ and Prime Video. Expected within months, the redesign aims to prioritize paid subscriptions from services like Peacock, Paramount+, and Max.
The change comes as people now spend more time watching YouTube on TVs than on any other device, including smartphones.
YouTube evolves into a video-on-demand (VOD) player: Key upgrades include auto-playing show previews, creator-organized content, and a unified hub for licensed streaming options.