YouTube’s audience outnumbers even its greatest rivals

Key stat: YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms, according to our 2024 forecasts and Spotify data.

Beyond the chart:

• YouTube’s global prowess is particularly notable because the platform is not available in China, one of the largest potential digital markets, yet still has billions of users.
• Despite having more users than other platforms, YouTube is not No. 1 in digital ad revenue share worldwide. That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo.

Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms. They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform.

• YouTube for Marketers Explainer (EMARKETER subscription required)
• The CTV Opportunity(EMARKETER subscription required)

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.