YouTube’s new AI search test will require advertisers, creators to adapt

The news: YouTube is testing new AI search results as part of Google’s push for AI dominance, per a company blog post.

  • The first feature will see YouTube experiment with a video carousel of search results in Google’s AI Overviews, which will surface relevant videos based on user queries.
  • The platform is also testing AI-powered video summaries and a dedicated AI Mode in search results.

First Published on Apr 25, 2025