Youth and Social Media

How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube

Popularity among young people is now both a strength and a liability for the social platforms. This year, marketers will have to navigate a complex web of negative consumer perceptions, changing platform restrictions, and budding legislation that could impact how kids and teens use social media.

Key Question: How are young people using social media, and what does the growing scrutiny from consumers and lawmakers mean for marketers?

Key Stat: Roughly half of US teens ages 13 to 17 use TikTok (49%) and YouTube (54%) at least several times daily, per an October 2023 survey from Pew Research Center.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. 2024 will be a pivotal year for youth safety on social media
  3. Social media is a core part of young people’s lives
  1. Among kids, YouTube trumps all platforms
  2. Teen social media usage is more fragmented
  3. What are the implications for marketers and the platforms?
  1. Sources
  2. Media Gallery

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Jasmine Enberg


Minda Smiley
Senior Analyst, Social Media
Tracy Tang
Senior Researcher
Paul Verna
Principal Analyst

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