You’ve got mail: Are email newsletter ads effective?

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Does the endless flood of email ads filling consumers’ inboxes influence shopping decisions?

• Nearly 44% of US adults say absolutely not—in fact, only 12.8% of those surveyed say that the email newsletter ads cluttering their inboxes have an influence on what, when, and from whom they choose to buy.
• So, before big brands decide to hit “reply all,” they may want to reconsider their email marketing strategies.

Read more:

• 5 criteria for evaluating your email marketing program
• How marketers and service professionals use SMS messages
• Audio: What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads