X’s ad business is recovering, but it’s too soon to call it a rebound. Even as brands return and new advertisers start spending, X’s ad revenues will still be smaller in 2025 than they were prior to Elon Musk’s acquisition.

Key Question: What’s driving the growth in X’s ad business and how should advertisers respond?

Key Stat: X’s worldwide ad revenues will rise by 16.5% YoY in 2025, two years after plummeting by 51.7%, per our latest forecast.

This report can help you: develop media strategy and allocate budget for campaigns (brands and agencies)