Worldwide Subscription OTT Users Forecast 2022

Regional Projections, National Rankings, and a Spotlight on Netflix Viewership

Report by Ethan Cramer-Flood  | Mar 23, 2022
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Table of Contents
Executive Summary
Key Points
The Global Outlook and National Rankings
A Region-by-Region Look: Where to Find the Users, Where to Find the Growth
Spotlight on Netflix: Our Worldwide Viewer Forecast for the Sub OTT Industry Leader
Read Next
Sources
Media Gallery
About This Report
Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.
Topics
Digital Video
Video-on-Demand (VOD)
Worldwide
Table of Contents
Executive Summary
Key Points
The Global Outlook and National Rankings
A Region-by-Region Look: Where to Find the Users, Where to Find the Growth
Spotlight on Netflix: Our Worldwide Viewer Forecast for the Sub OTT Industry Leader
Read Next
Sources
Media Gallery

Executive Summary

Annual user growth for subscription over-the-top (sub OTT) video services went through an explosive phase that was extended and amplified by the pandemic—but now it’s finally slowing. With nearly 2 billion people worldwide using these services in 2022, opportunities for further growth mainly lie in emerging markets.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many people will use sub OTT services worldwide in 2022 and beyond?
  2. What does sub OTT usage look like by country and in various regions?
  3. Where is Netflix viewership highest and lowest globally?

WHAT’S IN THIS REPORT? Our latest forecast for worldwide sub OTT video service users, including breakdowns and comparisons across regions and selected countries. Also, our newest forecast for Netflix viewer numbers around the world.

Subscription OTT Video Service Users Worldwide, 2020-2025 (billions, % change, and % of internet users)
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KEY STAT: This year, 1.88 billion people around the world will use sub OTT services like Netflix, Disney+, and Amazon Prime Video. Although growth is slowing, the headroom for increased usership is still high, as fewer than 50.0% of internet users worldwide are watching sub OTT.

Here’s what’s in the full report

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16charts

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. The Global Outlook and National Rankings
  1. A Region-by-Region Look: Where to Find the Users, Where to Find the Growth
  2. Spotlight on Netflix: Our Worldwide Viewer Forecast for the Sub OTT Industry Leader
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Subscription OTT Video Service Users Worldwide, 2020-2025 (billions, % change, and % of internet users)Digital Video Viewers, Subscription OTT vs. YouTube Viewers Worldwide, 2020-2025 (billions and % of digital video viewers)
Subscription OTT Video Service Users in Select Countries, 2022 (% of internet users)Subscription OTT Video Service Users in Select Countries, 2022 (millions of users)
Subscription OTT Video Service User Growth, by Region, 2022 (% change)Subscription OTT Video Service Users in Canada, 2019-2025 (millions, % change, and % of population)
Subscription OTT Video Service Users in Select Countries in Asia-Pacific, 2020-2025 (% of internet users)Subscription OTT Video Service User Growth in Asia-Pacific, 2022 (% change)
Subscription OTT Video Service Users in India, 2020-2025 (millions, % change, and % of internet users)Subscription OTT Video Service Users in Western Europe, 2020-2025 (billions, % change, and % of population)
Subscription OTT Video Service Users in Western Europe, by Country, 2022 (millions, % change, and % of population)Subscription OTT Video Service Users in Latin America, 2020-2025 (millions, % change, and % of internet users)
Subscription OTT Video Service Users in Brazil, 2020-2025 (millions, % change, and % of internet users)Netflix Viewers Worldwide, 2020-2025 (millions, % change, and % of subscription OTT video service users)
Netflix Viewers Worldwide, by Region, 2022 (millions)Netflix Viewers Worldwide, by Region, 2022 (% of internet users)

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authors

Ethan Cramer-Flood

Contributors

Jade Appel
Associate Forecasting Analyst
Ross Benes
Senior Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Brian Lau
Digital Apprentice
Monica Peart
Senior Director, Forecasting