Worldwide Retail Media Ad Spending Forecast 2024

A Fifth of All Digital Ad Spending Will Go to the Fast-Growing Format

Retail media advertising isn’t just a US phenomenon: Spending is booming at a global level and in every market that we break out. The US remains the center of gravity, but the story is similar everywhere.

Key Question: What is the outlook for retail media ad spending at the worldwide level, and how do the major international ad markets compare?

Key Stat: Worldwide retail media ad spending is on track to increase by nearly $100 billion between 2020 and 2025. Its 21.8% rise this year will outpace growth rates in nearly all other forms of ad spending.

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Table of Contents

  1. Executive Summary
  2. Retail media ad spending is booming worldwide—to Amazon’s benefit
  1. Retail media is hottest in Latin America, though the outlook is positive everywhere
  2. Media Gallery

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    Ethan Cramer-Flood


    Paul Briggs
    Principal Analyst
    Matteo Ceurvels
    Senior Analyst
    Peter Newman
    Director, Forecasting

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