Retail media advertising isn’t just a US phenomenon: Spending is booming at a global level and in every market that we break out. The US remains the center of gravity, but the story is similar everywhere.

Key Question: What is the outlook for retail media ad spending at the worldwide level, and how do the major international ad markets compare?

Key Stat: Worldwide retail media ad spending is on track to increase by nearly $100 billion between 2020 and 2025. Its 21.8% rise this year will outpace growth rates in nearly all other forms of ad spending.