The news: The fifth game of the 2024 WNBA Finals between the Minnesota Lynx and the New York Liberty was the league’s most-watched finals contest in 25 years, with 3.3 million viewers, per Nielsen data reported by ESPN.
- The number of watchers was especially noteworthy given the competition from the NFL’s “Sunday Night Football” and MLB’s National League Championship Series.
- Viewership across the WNBA Finals series more than doubled from last year, signaling the continued rise in popularity for the WNBA and women’s sports in general.